Matomo

Detailed customer journey

This plugin enables you to track the clicks and movements of your customers in your online shop - whether they have an activated ad-/ tracking-blocker or not. Without cookies! Because cookies are not the only possibility to track and save customer movements. Track customer journeys 1:1, analyse which page was requested and which event took place. This includes, for example, placing an item in the shopping cart, requesting different pages or using filters. The Matomo Plugin does not limit you to a certain number of clicks. No matter how often a page is called or a certain action is executed - all data is saved.

GDPR compliance

The question arises whether this kind of tracking is also GDPR compliant. And the short, concise answer is: Yes! Because your online shop does not store cookies on the end device of your customer, as the tracking data is stored on your own servers. This means that access through third party companies is not possible. We offer all possibilities within the GDPR to track the customer journey and still be safe - for example by anonymizing the end user IP.

Advantages of ecommerce

Gather information, create heatmaps and know which pages immediately catch customers' eyes. Optimally align your store and enrich the most common landing pages with information according to your wishes. Find out how long certain pages are accessed and get an overview of where customers gain or lose interest.  In this way, you can align the store in a customer-centric way, ensure a longer dwell time and entice customers to make a purchase!