The question arises whether this kind of tracking is also GDPR compliant. And the short, concise answer is: Yes! Because your online shop does not store cookies on the end device of your customer, as the tracking data is stored on your own servers. This means that access through third party companies is not possible. We offer all possibilities within the GDPR to track the customer journey and still be safe - for example by anonymizing the end user IP.
Advantages of ecommerce
Gather information, create heatmaps and know which pages immediately catch customers' eyes. Optimally align your store and enrich the most common landing pages with information according to your wishes. Find out how long certain pages are accessed and get an overview of where customers gain or lose interest. In this way, you can align the store in a customer-centric way, ensure a longer dwell time and entice customers to make a purchase!
Copy and paste the plugin into the shopware directory custom/plugins. After copying the plugin, you can install it as usual via the plugin manager and activate it.