Blog

Business objective rather than cost factor

IT projects in steel trading are a hot topic for steel traders and steel suppliers. Projects such as having your own online store make it possible to sell steel online more effectively, more efficiently and faster, to trade steel and to redistribute your resources. It is a matter of setting a business goal and pursuing it consistently. Of particular importance is the relationship between the annual business goal and the cost factor of a steel store. If your annual business target is 200,000€, how much does the investment matter? Not at all! Especially not if subsidy projects allow a subsidy of up to 75%. An investment in the digitization of sales channels is an investment in the future viability of your company.

Funding support for steel traders in Rhineland-Palatinate

The ISB's DigiBoost funding program supports companies in Rhineland-Palatinate in their efforts to pursue investments in the area of digitalization. This also includes the company's own online steel trade. The modular and individual adaptation to a wide range of customer requirements fulfills the conditions set by the funding program. Sell steel, save money and prepare for the future!

Parallel Worlds

It all started on a cold, gray and rainy winter's day in an otherwise normal November. The clouds are hanging low, it's raining and it's not supposed to stop for days. This story is about an unknown protagonist who builds his company's success entirely on the digital marketing of his products - as early as 1990. Marketing seemed slow at the time, and was dismissed as a pipe dream - with fatal consequences for the competition! Read here a story about online trade, digitalization and future orientation - and draw your own conclusions for the steel trade and your own sale of steel online.

EDE and omnoto accompany retail partners on their way into the future

Steel traders in Germany are in the midst of digital change. An apparent fact is that this change is also advancing steadily in the steel industry. Therefore, the desire to operate digitally as well is only sensible and the only right way to seize opportunities in the future steel trade.

Since the middle of the pandemic at the latest, it should be clear to every trader that online trading can generate enormous sales and profits for well-positioned companies, even in difficult times. Everyone is aware of this development, but it is often difficult to implement it in one's own company. This is due to a lack of in-house resources, product data that has not yet been prepared for digitization and a lack of experience in e-commerce. Building up your own know-how and tackling the problems independently is time-consuming and cost-intensive.

Break new grounds with your own online steelshop

In this article, you can find out what advantages your own steel store can offer and what problems steel traders are currently facing. Selling steel online and marketing your own products via digital sales channels is a novelty for many in the industry. Old tried and true distribution channels such as fax, phone and email have proven themselves over the past decades. But cross your heart - who thinks these channels are viable for the next decades when selling steel online offers extensive benefits, such as saving resources, higher customer satisfaction, increased sales and offers additional resources?

E-commerce and digital sales channels in steel trading

What digitalization and Industry 4.0 is all about, and how do e-commerce platforms fit in? What opportunities does the online steel trade offer and are terms such as e-commerce, e-shops and digitization really an insurmountable wall or offer enormous growth potential? This article argues for the latter. In times of Amazon, Google, eBay and Co., products are being sold more and more online. There is hardly anything that cannot be purchased online - why not steel? This is confirmed by the study "Digitalization in Industry Focus - Steel and Metal Trade" by the Fraunhofer Institute for Manufacturing Engineering and Automation (IPA). Online stores are identified as new and innovative sales channels - and this is exactly where omnoto comes into action.

New! Guided omnoto steel store tour

Time is money - that's why we thought about how to give you a quick overview of the omnoto webshop. The result is a guided tour that explains all current functions quickly and easily in 5 minutes. You'll receive short and concise details about the individual steps and can decide for yourself which topics are of interest to you. You can test all plugins live and convince yourself how a modern and state of the art steel store could look like.